FOR IMMEDIATE RELEASE
April 23, 2013
SIMON NAMES LOCAL STYLE SETTER FOR THE FORUM SHOPS AT CAESARS
Local Blogger, Kishana Holland-Johnson, to Provide Fashionable Point of View
to Las Vegas Market
Las Vegas –Simon Property Group announces a fashionable alignment between The Forum
Shops at Caesars and Las Vegas fashion blogger, Kishana Holland-Johnson. With a true
passion for fashion, Holland-Johnson has been tapped as a Simon Style Setter and will
provide a local opinion on all things related to fashion, style and beauty.
The announcement of the local Style Setter is part of a nationwide rollout by Simon where
more than 40 style bloggers were selected from a pool of over 700 applicants to be their
local Style Setters. Part of the selection process included the submission of a sample blog
post which was voted on by the mall’s Facebook fans. Shoppers can expect Style Setter
posts to be packed with relevant information about current trends, shopping tips, beauty
insider information, style guidance and the word on the up-to-the minute items available at
The Forum Shops. Style Setter bloggers will also occasionally participate in fashion related
events at the mall including store openings and fashion shows.
”Our approach with the Style Setter program is to hyper-localize fashion content to make
it most relevant to shoppers at The Forum Shops. We look at ourselves as having a unique
opportunity to be content curators,” said Jacque Ellis, vice president of corporate events for
Simon. “You will see this content integrated across Simon’s digital assets. This program
also reinforces Simon’s commitment to fashion & style.”
“We are so excited to announce Kishana Holland-Johnson as the new Forum Shops Style
Setter,” said Maureen Crampton, director of mall marketing and business development.
“She will undoubtedly be a great asset and contribute to our overall media mix. We are
thrilled for her to provide our customers a terrific fashion source and resource that wholly
represents The Forum Shops.”
Kishana Holland-Johnson has been fashion savvy since childhood. She parlayed her lifelong
love of fashion into a successful career in the industry and ultimately founded Tres Chic
Style an online destination for all things fashion, style and beauty. The outlet started as a
blog and has grown to include national and local shopping events, philanthropic endeavors
and more.
“I could not be more thrilled with the Style Setter recognition and to be aligned with The
Forum Shops at Caesars – one of the most highly-acclaimed retail centers worldwide.” said
Holland-Johnson. “There is a great appetite in the Las Vegas area for fashion trend updates,
tips and retailer information. I look forward to being a reliable resource for all things
fashion and for creating experiential retail opportunities for Las Vegas visitors and locals
alike.”
For additional information, please visit stylesetter.simon.com
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real
estate company in the world. The Company currently owns or has an interest in 326
retail real estate properties in North America and Asia comprising 242 million square
feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500
people in the U.S. For more information, visit the Simon Property Group website at
www.simon.com.
