Lord & Taylor Re-Branding....

"Fifth Avenue Fashion Powerhouse" Lord & Taylor launches a major re-branding campaign featuring celebrities like Lauren Hutton and Carolyn Murphy.

Lord & Taylor has announced plans to launch a $10 million re-branding campaign this fall. Aimed to modernize the store's image while celebrating its 181-year-old heritage, this new campaign debuted in Mid-August and will run through the Holiday Season.