Another Celebrity Fragrance......


And yet another celebrity fragrance coming to a counter near you......

WWD announced today that Elizabeth Arden has inked a licensing deal with Rocawear, the clothing label founded by hip-hop mogul Shawn “Jay-Z” Carter.
Although Jay-Z sold the Rocawear brand to Iconix Brand Group Inc. in April, but remains involved in the business, and is expected to be the guiding force in the fragrance creation.

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