Another Celebrity Fragrance......

And yet another celebrity fragrance coming to a counter near you......

WWD announced today that Elizabeth Arden has inked a licensing deal with Rocawear, the clothing label founded by hip-hop mogul Shawn “Jay-Z” Carter.

Although Jay-Z sold the Rocawear brand to Iconix Brand Group Inc. in April, but remains involved in the business, and is expected to be the guiding force in the fragrance creation.

To Read More: http://www.wwd.com/issue/article/120026