AE Lands In Times Square......

Courtesy NY Post

American Eagle Outfitters Inc. has signed a deal to put a flagship store in New York City's Times Square, joining a number of other retailers in turning the Big Apple into a showplace for their wares.

The South Side teen retailer's new store will cover 25,000 square feet, making it the company's largest store. Plans call for building a three-level structure specifically for American Eagle. In addition, with more than 15,000 square feet of external signs rising many stories, the location should be hard to miss for the crowds that pass by. The biggest bang for the Eagle bucks, however, will be a 250-foot tall sign tower running up the building's exterior. It will allow the store to place about a dozen, Great White Way-style signage spectaculars - totaling 14,500 feet - that can be used to advertise the retailer's clothes.

The new store will be at 1551 Broadway at 46th Street (The former Howard Johnson Restaurant), the company said in its announcement.