HBCU's Go Pink........
As a product of an HBCU (Historical Black College and Universities), I am pleased to announce the latest fashion news to hit the yard..........
The History of Pink: Pink, a collection of lounge wear geared toward young, college-aged women, first appeared in Victoria's Secret stores in 2004. Since then, the brand has solidified its success within the parent company, Limited Brands, a retailing behemoth that includes Bath & Body Works and Henri Bendel.
Victoria's Secret unveiled it's its nationwide Pink collegiate collection in June, featuring the names and logos of some 33 universities on chic sweats, stylish hoodies, sassy football tees, and pretty totes. Unfortunately the promotion didn’t include any historically black colleges and universities (HBCU's).
After numerous emails, bloggers and consumer pressure, Victoria's Secret came to their senses and has planned to include 5 (HBCU's) in the second phase of its collegiate collection. The first five will include Howard University, Florida A&M University, Hampton University, North Carolina A&T University, and Southern University.To show Victoria’s Secret and Pink’s mission to foster relationships with their customers, the brand plans to include students from the schools in internships at Victoria’s Secret and feature promotions at their homecoming events.
Personally I think the move is shear genius. During my college days (whew I feel old) I loved showing my school spirit especially on trips back home to Brooklyn. I was regulated to the standard Hoodies or Totes at the Morgan State University bookstore. The Brilliant minds at VS & Pink have found a way to tap into the college set by giving them chic options that are guaranteed to fly off the racks......
How do you feel about HBCU's not being included in the premiere line? I'd love to hear from you....
To Read More About The Pink Snub Click Here.
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