HBCU's Go Pink........


As a product of an HBCU (Historical Black College and Universities), I am pleased to announce the latest fashion news to hit the yard..........

The History of Pink: Pink, a collection of lounge wear geared toward young, college-aged women, first appeared in Victoria's Secret stores in 2004. Since then, the brand has solidified its success within the parent company, Limited Brands, a retailing behemoth that includes Bath & Body Works and Henri Bendel.

Victoria's Secret unveiled it's its nationwide Pink collegiate collection in June, featuring the names and logos of some 33 universities on chic sweats, stylish hoodies, sassy football tees, and pretty totes. Unfortunately the promotion didn’t include any historically black colleges and universities (HBCU's).
After numerous emails, bloggers and consumer pressure, Victoria's Secret came to their senses and has planned to include 5 (HBCU's) in the second phase of its collegiate collection. The first five will include Howard University, Florida A&M University, Hampton University, North Carolina A&T University, and Southern University.


To show Victoria’s Secret and Pink’s mission to foster relationships with their customers, the brand plans to include students from the schools in internships at Victoria’s Secret and feature promotions at their homecoming events.

Personally I think the move is shear genius. During my college days (whew I feel old) I loved showing my school spirit especially on trips back home to Brooklyn. I was regulated to the standard Hoodies or Totes at the Morgan State University bookstore. The Brilliant minds at VS & Pink have found a way to tap into the college set by giving them chic options that are guaranteed to fly off the racks......

How do you feel about HBCU's not being included in the premiere line? I'd love to hear from you....

To Read More About The Pink Snub Click Here.

1 comment:

"The Delightful Diva" said...

While applauding Reid's enthusiasm to include HBCU's in the line-up...I have to shake my head at the same time. We (African Americans) can not be so quick to think that we are always being excluded from something. It drives me insane. Im sure there were many factors that went into choosing the schools for the "premiere" line and just because an HBCU wasnt one of them doesn't mean they got snubbed. I mean the bigger issue is are we (African Americans) the decision makers in the executive boardrooms of the companies that we patronize or are we just consumers that get worked up when we aren't included? Or better yet, did VS try and include HBCU's but the department responsible for issuing licenses, authorization, etc didnt get back to them in time? Those of us who went to an HBCU know the stories of waiting in long lines, waiting for answers, etc. Things do not always happen in a timely fashion. One more thing, why do we have to always depend on others to do things for us? That situation presented an opportunity to create something new and specifically for the HBCU family...but it wasn't seen as such. Again, I applaud Ms. Reid for her effort and her role in making it happen for VS...my response is not intended to take away from her work..but only to offer up the idea of looking at issues holistically (sp?). I encourage everyone to operate out of love on a daily basis. Instead of being upset and asking why isn't this happening..lets be loving and tell people why it should be happening. Be blessed!

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