Mary J. Blige Joins The Fragrance Game...
R&B Diva and fashion trendsetter Mary J. Blige is the latest celebrity to lend her name to a fragrance line...
Aptly titled, My Life (borrowed from her landmark recording of the same name) is a personal venture as well as business for Mary. In an interview with Womens Wear Daily Beauty, the singer says, "she wanted her fragrance to be something special for her female fans.”
While the My Life scent may be meant to represent everyday life, Blige and Carol’s Daughter are breaking the bonds of traditional prestige fragrance retailing by choosing to launch My Life solely on HSN on July 31. Blige is an investor in Carol’s Daughter, which also is a break with industry practice.
The scent’s top notes are of gardenia petals, Bartlett pear and white freesia; the heart is of tuberose, blooming jasmine, gold lily and apricot flower, and the drydown is of cashmere woods, praline, sesame and incense. It will retail for $46 for 1.7 oz. and will be sold with a clutch purse.
Print advertising for My Life will break in fashion, beauty and lifestyle magazines, including Allure, Essence and Glamour. The scent will be sampled at the Essence Music Festival the first week in July. Carol’s Daughter, which has had a pop-up store at the festival for the last few years, will be taking pre-orders for the scent at the festival, and Blige —who will perform July 4 — will sign autographs at the Carol’s Daughter booth.
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