Fashion Week News & Updates .....

ShopStyle and Mercedes-Benz Fashion Week have partnered to create the essential app for the Fall 2011 Collections, February 10-17. 

The app is available for free download for all mobile devices through ShopStyle's mobile optimized site at http://mobile.shopstyle.com and for iPhone and iPad on the iTunes App Store at http://itunes.apple.com/us/app/shopstyle/id314673827?mt=8.

ShopStyle Mobile, Mercedes-Benz Fashion Week's first mobile app partner, will feature all the news and information essential for navigating New York Fashion Week including:

• Exclusive event coverage provided by Mercedes-Benz Fashion Week
• Up-to-date time and location details for all runway shows
• Designer profiles: detailed bios, Facebook, Twitter and website links
• Runway photos and daily photos from inside the tents
• Up-to-the-minute runway news
• Maps
• Industry news