National discount department store J.C. Penney unveils their new Spring marketing campaign aimed at showcasing JC Penney as America's destination for great styles at affordable prices. The campaign is scheduled to debut during the Academy Awards, which JC Penney also happens to be a sponsor of. This year marks the 10th consecutive year JC Penney has been the exclusive retail sponsor for the Oscars, so what a better night to unveil the campaign than during one of Hollywood's most fashionable nights.
According to Chief Marketing Officer, Mark Boylson "Our new marketing campaign reinforces our commitment to making fashion more accessible than ever,”We believe great style doesn’t have to be expensive. That’s why we’re leveraging our superior trend, design, product development and sourcing capabilities; partnering with the top names in fashion; and providing exciting shopping experiences and superior service to deliver style inspiration to our customers every day.”
JC Penney's affordable fashion assortment includes Women’s brands such as Liz Claiborne®, Worthington®, a.n.a®,Ambrielle®, Bisou Bisou,® I “Heart” Ronson®, ALLEN B®., Mixit®, Studio Paolo™ and nicole by Nicole Miller®; Junior’s brand Olsenboye®; Men’s brands such asJOE Joseph Abboud®, J. Ferrar®, Claiborne and Article 365®; and Home brands such as Cindy Crawford Style™ and Liz Claiborne — all of which will be highlighted in the Company’s spring marketing campaign.