J.C. Penney Wants You Back.... For Now at Least!
Penney's made a few changes along the way and even sent their CEO Mike Ullman packing in the process. The retailer was seeking a fresh new approach to shopping but alienated their faithful customers along the way. With just 17 months on the job, the new CEO Ron Johnson was replaced with the ousted CEO Mike Ullman. Following me yet?
The brand made an ambitious change when Johnson arrived on board. His vision targeted a younger demographic, more designer labels and fewer deals for the consumer. As suspected these changes didn't go over so well and the folks at JCP are admitting it. With voice over ads stating the obvious, "We made a mistake and want you back"... It's going to be quite interesting to watch the beloved brand attempt to turn things around....
But we'll be watching! Oh yes, we'll be watching.