Strength of Nature Delivers Beauty, Style & "Tress Talk" to Vegas...

During Cosmoprof 2013 the ingenious folks at Strength of Nature treated beauty bloggers and media to a Sunday afternoon "Tress Talk" brunch event. As a lover of all things beauty I never pass on an opportunity to discover new initiatives within the industry. 

The guest included a mix of vibrant women (and a few men) all beautifully locked, curly, natural, twisted and even a few wig divas like me. This was a perfect representation of the dynamic diaspora that represents the ever changing beauty landscape as we know it. I was immediately smitten and eagerly anticipating this wondrous event and the arrival of our host, actress Elise Neal.

Strength of Nature National Marketing, Charlene Dance shared her passion for the hair industry and the brands mission to ensure "Every Woman Has The Right To Beauty". She noted that the brand strives to cater to women of all ages, hair types and economic standing. Mrs. Dance firmly believes "Beautiful hair is healthy hair" , a sentiment that was gleefully accepted by everyone in the room. 

Elise shared her personal experiences in dealing with Ethnic hair in Hollywood. She was extremely candid and described the process of her natural hair being "fried" during shooting for The Hughleys. Along with delivering a refreshing dose of positivity she encouraged the audience to embrace their beauty and to garner their perfect balance in life. 

African Pride Family of Brands

The African Pride Family of Brands includes the Olive Miracle Collection, Shea Butter Collection and DreamKids. The brand holds extremely high awareness and satisfies the needs of the savvy consumer, who is looking for a "natural", "holistic" approach to hair care. Olive Miracle Deep Conditioning Hair Care helps provide moisture and nutrients the hair & scalp desires, because it helps replace the moisture and elasticity lost to styling and environmental factors. Naturally rich in vitamin E and other powerful antioxidants, African Pride Olive Miracle Deep Conditioning Hair Care helps restore and retain hair and scalp's health, vitality and natural luster.


Dream Kids

For a lifetime of Strong Beautifully Healthy Hair, start right with Olive Miracle Dream Kids®. Our smooth silky feather-light kids formula contains the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair. 


Mega Growth

For over a decade, Profectiv-MegaGrowth scientists and cosmetologists have been working together to understand the fundamental causes of hair and scalp damage, and how to prevent it. We've done extensive research, countless interviews and salon evaluations, while spending thousands of hours in our labs creating exclusive formulas that protect the hair from damage, repair existing damage and optimize hair health. We know that healthy hair is strong hair, and that strong hair better resists the causes of damage and breakage. As a result, we have infused all MegaGrowth products with a highly effective complex of natural ingredients that promote the strength and healthy condition of your hair.


Elasta QP

Extraordinary, Professional Quality Hair Care for Women and Men of Color, through innovation, and the pure science of creating products that promote healthy hair for vitality and strength. Exceptional hair care that reflects today's Women of Color, recognizing their dynamic, stylish and limitless energy & focus. EQP is designed for Women who want hair that is easy to manage with their busy lifestyles & careers; looks healthy and "feels like silk". EQP is designed for Men who want easy styling and, clean and fresh.

Profective Relax & Refresh


Beautiful Textures

Achieve amazing manageability and styling versatility for Curly, Wavy, Kinky-Coily or Frizzy hair. Get soft defined curls, bodacious bouncy spirals, and smooth silky tresses with this Intensive Moisture-Rich Formula for mixed textured hair.

The Strength of Nature hair products are affordable priced at price points under $10 and available at mass retailers such as: Walmart, Target and leading drugstore outlets. 

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