African Pride Family of Brands
The African Pride Family of Brands includes the Olive Miracle Collection, Shea Butter Collection and DreamKids. The brand holds extremely high awareness and satisfies the needs of the savvy consumer, who is looking for a "natural", "holistic" approach to hair care. Olive Miracle Deep Conditioning Hair Care helps provide moisture and nutrients the hair & scalp desires, because it helps replace the moisture and elasticity lost to styling and environmental factors. Naturally rich in vitamin E and other powerful antioxidants, African Pride Olive Miracle Deep Conditioning Hair Care helps restore and retain hair and scalp's health, vitality and natural luster.
For over a decade, Profectiv-MegaGrowth scientists and cosmetologists have been working together to understand the fundamental causes of hair and scalp damage, and how to prevent it. We've done extensive research, countless interviews and salon evaluations, while spending thousands of hours in our labs creating exclusive formulas that protect the hair from damage, repair existing damage and optimize hair health. We know that healthy hair is strong hair, and that strong hair better resists the causes of damage and breakage. As a result, we have infused all MegaGrowth products with a highly effective complex of natural ingredients that promote the strength and healthy condition of your hair.
Extraordinary, Professional Quality Hair Care for Women and Men of Color, through innovation, and the pure science of creating products that promote healthy hair for vitality and strength. Exceptional hair care that reflects today's Women of Color, recognizing their dynamic, stylish and limitless energy & focus. EQP is designed for Women who want hair that is easy to manage with their busy lifestyles & careers; looks healthy and "feels like silk". EQP is designed for Men who want easy styling and control..cool, clean and fresh.
Profective Relax & Refresh
Achieve amazing manageability and styling versatility for Curly, Wavy, Kinky-Coily or Frizzy hair. Get soft defined curls, bodacious bouncy spirals, and smooth silky tresses with this Intensive Moisture-Rich Formula for mixed textured hair.