In In Chic NYFW News: Marc Jacob's Opens A Pop-Up Shop During NYFW... And Tweets Are Accepted For Payment!

Fashion Week delivers a bevy of runway shows, parties and lounge events. This season the ingenious minds in the  Marc Jacobs‘ fragrance division will host a Daisy Marc Jacobs Tweet Shop, and it’s selling its goodies And accepting social media currency! 

Yes, you're reading correctly..... A tweet, Instagram or Facebook post tagged #MJDaisyChain — in exchange for Marc Jacob's treats. 

The shop will be open Feb. 7 to 9, coordinating with the release of a new print campaign for Daisy, In true NYFW style, the pop-up shop will include a lounge, Daisy photo booth, food, drinks and complimentary Wi-Fi. 

Fragrances and Marc Jacobs accessories will be on hand for shoppers to snag via tweet, Instagram and Facebook.