In Chic Events: Jaime King, Chris Noth, Brittny Gastineau and More Celebrate the Annual Simon G. Soiree in Las Vegas

Last night Tres Chic Style had the privelege to attend one of the swankiest yearly events in Las Vegas. For yet another fabulous year master jeweler Simon G. and his lovely family hosted a fête like no other.

Simon and his wife Sylvia are always gracious host and make each guest feel like a member of their extended family. While chatting with Sylvia I discovered this yearly event is their personal way of saying thank you to their loyal customers. Their customers eccompass a unique mix of domestic and international jewelry store owners, buyers and stylist.

Sylvia said "During JCK you want to see everyone and sometimes you can't invite everyone to dinner, so this party makes it easier to connect with everyone and show our appreciation".

After congratulating Simon on his 2014 JCK awards and nominations (sidenote: he normally sweeps them all), I asked him about his new fashion forward collections and his departure from traditional. "The economy is changing and my customers are looking for luxury pieces. Jewelry makes everyone feel good and gorgeous pieces represent an extension of one's personality. Customer's are splurging a little more and we're delivering collections to make them smile a little".

The evening included a celeb filled roster of guest including Sex & The City's "Mr. Big" and current govenor of "The Good Wife", Chris Noth. Guest and paparazzi swooned over Brother & Sister's resident heart throb Giles Marini, DWTS Cheryl Burke, Mark Ballas, Heather McDonald, Brittny & Lisa Gastineau, Melissa Rycroft & Tye Strickland, who were all seen wearing their favorite Simon G. Jewelry pieces and mingled with the crowd and sipped on specialty drinks before watching a special poolside stage performance by 70's legend Michael Mcdonald and everyone's favorite Doobie Brother.

About Simon G. 

Simon Ghanimian grew up with parents that handed down the values of honest, hard work to all their children. Simon was raised with the simple philosophy that if you could build something with your hands, you'd never go hungry.

This philosophy led to his start in making jewelry. And before long, what started as a hobby became a passion.

After a few years Simon made the journey from Beirut to Los Angeles, where he decided to open his own business. But when I went to register at City Hall, the clerk told him that his name was too long.

And that's the day Simon Ghanimian became Simon G.

In the beginning, it was just Simon and his wife Sylvia. Currently the company employs 60 people, with designers from all around the world. And their gorgeous collections are sold in over 900 locations worldwide.