In Chic Lifestyle News: Unilever Wants You To "Rinse. Recycle. Reimagine." For a Bright Future


Earth Day may have come and gone, but it's always chic to protect the environment. The Unilever family of brands are working towards a brighter future in partnership with Keep America Beautiful and The Ad Council. The "Rinse. Recycle. Reimagine." program is part of the Unilever Sustainability plan and aims to increase its positive social impact while reducing its environmental impact.

Why "Rinse. Recycle. Reimagine" :

  • The program is designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become through recycling and ultimately make a small change that holds big potential to impact the environment.


Did You Know: Unilever makes and sells products under more than 1,000 brand names worldwide. Two billion people use them on any given day. Just a sampling of Unilever brands you're probably familiar with: Dove, Axe, Caress, Suave. St. Ives, Degree and Q-Tips.

  • With just a simple rinse and recycle your empty shampoo bottle can take on a new life and return as a hair brush, back pack or even a backyard play set.
  • Your daily bathroom products like shampoo, body wash and lotion bottles contribute to the nearly 29 billion tons of plastic sent to landfills each year.
  • 80% of men reported recycling their empty bathroom products versus 74% of women.
  • An average American has 8 products in their bathroom at any given time. Yet only 34% of Americans even bother to recycle them. This means 600 million plastic bottles are making their way to landfills each year.  



Enter The Sweepstakes:
  • Spread the word by sharing a photo of your bathroom empties being recycled with your fellow beautynistas on Twitter and Instagram.
  • Sweepstakes begins April 29, 2015 and ends on June 9, 2015
  • Daily Prizes and a Grand Prize $500 gift card
  • Entries must tag @UnileverUSA and include #ReimagineThat and #Sweeps to qualify
*Official Rules, Here.

Visit BrightFuture.Unilever.US to learn how you can bridge the gap in bathroom recycling.

This post is sponsored by Unilever. See our full disclosure on sponsored post at the footer of this blog. 

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