In Chic Shopping News: Barbie Gets Chic, Curvy, Tall and Petite

Earlier this year Mattel announced their plans to shake things up a bit in the world of Barbie. The iconic symbol of American beauty will add curvy, petite and tall dolls to the collection. These dolls will be available in various skin types, eye colors and hairstyles. 

The Mattel brand has seen a double digit decline in Barbie in recent years. This may be their last ditch effort to recapture the doll market. The dolls are available for pre-order and will hit store shelves this month.

Thoughts? Is Barbie On to Something?
Would You Purchase?